Our very own campaign consisted of three pieces that happened on the some other and partially overlapping schedules (as the found on schedule for the Contour 1 ): (i) a campaign introduced into MSM relationships programs and you will other sites, (ii) advertisements on websites out-of gay events and you will nightclubs and you will (iii) good poster and you will postcard-situated campaign inside nightclubs and you may intercourse-on-premises spots and you can while in the a gay-lesbian roadway festival. To the strategy toward dating applications and you may other sites, i determined the fresh frequency of adverts revealed and click-by way of prices (CTR) and you may examined the newest independent effect of structure and you may program into the number of presses having fun with an awful binomial regression design. We evaluated the methods? achievements because of the the visited (we.age. amount of thoughts, amount of presses on a post, amount of webpage check outs towards the SOHSA break out website) and you can impression (experience in the newest episode on the MSM people and you may lowering of exactly how many cases) having fun with a study on a homosexual-lesbian path event and contrasting the break out path together with other places.
Web page check outs ohlala desteÄŸi towards English and Italian language sorts of the latest SOHSA break out site a week, when considering methods revealed during good hepatitis An effective episode certainly males with sex with boys, Berlin, 2017 (letter = 17,163)